Lubow Photography

THE SHOW YOUR SOFT SIDE CAMPAIGN

Show Your Soft Side (SYSS) is a pro-bono, nonprofit campaign created in 2011 to teach young people that it isn't a mark of “toughness” or “manliness” to hurt dogs & cats -- or indeed, any animal.  Almost immediately, Soft Side’s message that compassion toward animals is a sign of strength, not weakness, struck a chord with everyone -- young and old.  While the campaign continues to deliver its original message, it has evolved into an effort that provides financial and medical relief to vital animal shelters and other venues devoted to enhancing the lives of dogs & cats in need.  For more information, including how you can help, please visit https://showyoursoftside.org/.  You can also find SYSS on Facebook. 

Below are just a few of the 250+ posters -- and hundreds of outtakes -- generated by our "Softie" photo shoots.